Paul & Joe Beaute Lipstick C Is The Cat's Meow
Finally someone tapped into the neglected market cross-section that is both cat lovers and lipstick lovers
If you keep up with cat-related news, then you already know that the cat world's purring with delight over Paul and Joe Beaute's limited-edition Fall 2010 collection which features — quite prominently, it should be noted — three brand-new lipsticks. Now that wouldn't be so freak-out-worthy if it weren't for the fact that the lipsticks themselves have been fashioned into the shape of cat faces.
Cat-owning make-up junkies are forwarding along links to Paul & Joe's new pussycat lipsticks faster (get it? "Faster, Pussycat!" No? Really? You still don't get it?) than you can say "purebred Persian." Seriously, cat people and beauty obsessives are pretty much in heat over Paul & Joe's why-didn't-something-think-of-this-before cat creations. Finally someone tapped into the neglected market cross-section that is both cat lovers and lipstick lovers. (Hopefully puppy people and perfume collectors will next get their due.)
The draw here is clearly the novelty of having a cat face engraved into your lipstick. And a rather happy-go-lucky cat face, at that. (The silly expression suggests it's a kitten. Like, more nice, like Nermal, than grumpy, like Garfield. Not that we'd know a lot about cats or gave this a lot of thought or anything.) And since Paul & Joe have bestowed upon you the bragging rights that come with be-felined beauty, the colors themselves take a bit of a back seat, as the super-subtle, wholly inoffensive shades have just a hint of champagney sparkle and glow.
Think more cutesy-wootsy, goody two-shoes, and less me-YOW purring predator on the prowl. Small price to pay perhaps for a beauty product created in the likeness of a beloved house pet. Now if only someone would make a powder embossed with Keyboard Cat, and our deepest dreams and desires would finally be fulfilled.
$25 at beautyhabit.com
